Tim Nilson Bio
As CTO, Direct to Consumer, Sony Music Entertainment Inc., Tim Nilson is a key executive in Sony Music’s initiative to market and commercialize the Company’s artists via online and mobile applications, services, and storefronts. Sony Music’s artist roster includes superstars Michael Jackson, AC/DC, Christina Aguilera, Ke$ha, Pink, and Outkast to name a few.
In his role, Nilson is responsible for the technical strategy and operational execution of Sony Music’s consumer facing technology assets and services including over 200 official artist web sites. Mr. Nilson has developed the Company’s direct to consumer ecommerce platform “M2” that currently powers over 180 online artist stores that generate sales of digital and physical products to over 60 countries in multiple languages.
Previously, Mr. Nilson created “Music Box”, an award winning mobile media service, distributed by Verizon Wireless, AT&T, and SprintPCS.
Recognized worldwide since the mid 90’s as an industry innovator of music technologies, Mr. Nilson has developed a deep catalog of commercial products for the media and entertainment industry. In 1999, Nilson co-founded Run Tones, a mobile music and entertainment company subsequently sold to Sony Music in November of 2002.
Prior to Run Tones, Nilson served as Director, International Business & Product Development for CDnow, the online music distribution company. Prior to CDnow, Nilson was Director Technology, Business Development at N2K Inc. responsible for the technical product integration of N2K’s Music Boulevard with partners AOL, MTV, Excite and Netscape. While at N2K Inc., Mr. Nilson was instrumental in developing groundbreaking products including digital downloads and music webcasts for high profile artists and ensembles such as David Bowie and The Philadelphia Orchestra.
Nilson received a BA in Music Business and Management from the Berklee College of Music. In 2010, Nilson was awarded Berklee’s “Distinguished Alumni Award” for his many contributions to the digital music industry.
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